Identify Your Ideal Customer Profile
If you’re not familiar with the term, an ideal customer profile (ICP) or ideal buyer profile lays out exactl y who the perfect customer is for your business.
It helps you determine exactly who has the problems your offer, product, or service can solve, what would drive them to buy, what they look like, how they act, and helps you align with their desires.
When you know who it is you’re looking for, finding them becomes substantially easier to do.
And since you’ll already know that they’re potentially in the market for an offer like yours, selling them on the value in your offer gets easier to do, too.
Now, when it comes to actually building your ideal customer (or buyer) profile, there are a bunch of questions you’re going to need to be able to answer.
- What is their demographic? (age, location, educational background etc.)
- What job title does my ideal customer hold?
- Which industry are they in?
- What size company do they work for?
- What values, interests, and aspirations does my ideal customer have?
- How do they prefer to be communicated with?
- What motivates their purchasing decisions?
- How do they typically purchase products or services (online, offline, through referrals)?
- How much are they willing or able to spend?
- What is their typical purchasing process? (e.g., require multiple quotes, approval chains)